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April 2007 
CSR -- Your Chance to Coin a Phrase
Posted on Apr 12th, 2007
by 
Motto
Motto
(Crossposted from www.whatsyourmottom.com)
Kevin Salwen on Business
By now, you'd have to blinders on to miss the meteoric growth of corporate social responsibility; every company is getting involved in one way or another. But we hate the sound of "corporate social responsibility" or its painful abbreviation CSR. Makes you want to instantly switch off, look for new things to read. It's a phrase that is, as Anita puts it, El Boro Snoro. And it's a topic we should be discussing and acting on. So, dear Motto friends, what should we call this? Let's put on our creativity caps and come up with a new term. Let's call it something fun, something engaging, something that makes people want to talk about making the world better.
The Right Thing Department?
Community Builders?
A company's Difference Division?
We're not there yet, so bring em on...
Access: Public
